Our Marketing Sells Properties.

We know that selling your property can be stressful and time-consuming. Our team will ensure that your sale process is as seamless as possible. After a thorough pre-sale consultation, our Lake Life Agents will be pleased to coordinate the execution of all tasks to help prepare your property. From contractors and cleaners to decluttering or junk removal, we will help make it all happen, so you don’t have to.

Ultimately, a successful sale relies heavily on how your property looks. To complement our marketing and sales strategy, we partner with the industry’s best staging consultants. At your request, we will arrange a staging and styling consultation that best suits your property, which is a complimentary service for you.

Our unique, custom property videos have a viral effect. By strategically targeting the potential buyer demographic for your listing, they will typically attract thousands of views. Each property is unique and requires different video formats. Below are a few of our examples but are not limited to:

• Lifestyle video with actors and props enjoying the property
• Video and aerial footage with voiceover sharing the 'story' of the property

• Your Lake Life Agent telling the 'story' and touring the viewer around your listing

Adding these lifestyle formats to the videos not only show what a home looks like, its amenities or location – but how life could be lived in it. An effective lifestyle video will create an emotional connection with a buyer, helping them mentally move into a property.

We shoot in both vertical and horizontal formats and are continuously changing these videos to attract the various buyer pools we feel will purchase your property.

First impressions count. 96% of buyers start their search online and swipe through thousands of photos to find the ‘one’. Unfortunately some photos, professional or not, are also unrealistic and deceiving to what is actual. When you have a split second to captivate a buyer’s attention and have your listing stand out from the rest, the photos have to stop them in their tracks all while depicting the house in its true form.



Professional photography with a creative eye for every listing is our standard. Custom marketing means, when appropriate, our images are also shot with a drone for aerial footage or during dusk for a twilight effect. We always update photos with the changing seasons of New England.



For properties with unique characteristics, we bring in props such as antique or sports cars to show off the garage space, boats and jet-skis to capitalize on the docking system or boat house.

Just like every movie has a trailer, Compass’s 3 Phased strategy protects and maximizes the value of your home, creates demand and builds momentum by testing an aspirational price or validate a pricing strategy privatley before listing live on the MLS. Our research shows that Compass-sold homes that are pre-marketed before going active on the MLS, on average, are associated with these results:

Our team has sophisticated online marketing and social media tools to target, track and convert buyers. For each and every property we determine the demographic profiles of your potential buyers and run online campaigns that target them. We hyper-focus our ads (down to postal code and interests) to run campaigns that are put in front of prospective buyers multiple times and across many partner websites and search engines. We use the industry’s best systems to host a campaign strategy that includes targeted and segmented email blasts, retargeting campaigns, just listed and open house postings.

Our ‘events’ are planned based on your property type and location! We aim to create buzz and strong interest in your property through strategic online marketing. Our sales and marketing strategy is designed with this end result in mind: to sell your property for the most amount of money, in the least amount of time, with zero hassle or stress. This is what creates the Lake Life Experience.

TYPES

• Virtual Open House
• Public
• Broker
• Broker Caravan
• Exclusive Sweepstakes Open House

Additionally, we invite your target market through boosted social media event invitations, as well as email marketing. All while providing catered food and refreshments, swag bag giveaways with promotional items featuring your property.
 

All of our print marketing pieces are tailored to each property. We work with professional graphic designers to create a consistent, polished and modern style for all of our print materials including property branding, glossy property brochures, flyers and magazine pages. Each piece is customized by your team with property features listed and area.

For every listing, we are committed to getting the word out about your property sale. In addition to our network, outbound sales calls are made by our team and to surrounding owners and residents introducing them to the listing opportunity and generating buyer interest. As a team, we are only as strong as our weakest link, which is why we’ve established strong partnerships with our industry relationships. Whether you require services from contractors, inspectors, lawyers, mortgage brokers or other resources, Lake Life’s partners are an extension of the team.



Buyers

Our expansive & rapidly growing network of buyer contacts will receive visually appealing online marketing about your listing.



Media & Industry

We maintain a thorough list of media & industry contacts to help ensure maximum exposure for your listing.



Realtors

We have carefully curated a Realtor network that is categorized by their typical buyer price points and neighborhoods.



Scope

Our network spans outside the reach of the Lakes Region through to New England, the nation and to potential international buyers.

Facebook and Instagram Property Stories

OUR listing OUR leads

Comment Automation

Floor Plans

3D Tour

Web Lead Capture

The Monthly Lake Life Report (20k+ recipients)

TikTok videos

Business, Brand and Network Collaboration

Compass x Lake Life Realty Seller Dashboards

National, Regional and Local Social Media Communities

The Power of a Team

You have a team of agents representing you. We have the leverage to always be available for a call, showing, you name it!



Showings

• We offer you our attendance always when showing your property
• Turn all lights on, open shades making sure it is show ready
• Showing presentation is pre-planned – lifestyle element
• By your preferred communication method, we notify you after every showing the feedback
• We follow up with buyers and agents after showings for further feedback and interest



Prospect Calling

We will call those properties around yours to see who may have family, friends looking to live nearby, letting them know of the sale and spreading the word



Under Contract

• Assistance in negotiating offers for the best price and terms for you

• Attending the closing to ensure all contract provisions have been met and you are fully satisfied with the results of the sale
• Attend all inspections and appraisals
• We make sure all deadlines are met and the contract is moving a long according to the purchase and sale timeline

Concierge

To focus on your specific needs and care for the small details, so you don’t have to.



Responsibilities

To educate you about the professional duties including disclosure, loyalty, confidentiality, compliance, and accountability.



Understanding your Requirements

To take the time to understand your needs – urgency to sell, financial obligations – even if it changes.



Researching the Market

To keep you informed and up to date on recent sales, pending sales and new competition.



Assessing Potential Buyers

To carefully and accurately pre-qualify interested buyers so that your time isn’t wasted.



Consultation and Negotiation

To provide full-service consultation, together with expert negotiation on pricing and terms with management of all documentation.



Closing

To keep you fully informed about all activities that lead to the transaction closing.



Discretion

To always keep your interests and privacy secure, so you know that you are working with someone with the utmost discretion.